Consumer evaluation of ambient scent: The impact of pre-information, environment, and persuasion knowledge

Publikations-Art: Zeitschriftenbeitrag (peer-reviewed)
Autoren: Gottschalk, I.
Erscheinungsjahr: 2018
Veröffentlicht in: International Journal of Retail & Distribution Management
Band/Volume: 46/6
ISBN / ISSN / eISSN: 0959-0552
DOI: 10.1108/IJRDM-04-2017-0085
Seite (von - bis): 530-544

Abstract

The purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that pre-informing about the scenting measure, the particular environment in which the scenting takes place and the disposition of persuasion knowledge are necessary variables to be considered for achieving positive evaluations

Beteiligte Personen

Prof. Dr. oec. Ingrid Gottschalk

Beteiligte Einrichtungen

Institut für Health Care & Public Management
Fg. Haushalts- und Konsumökonomik