Consumer evaluation of ambient scent: The impact of pre-information, environment, and persuasion knowledge

Publication Type
Journal contribution (peer reviewed)
Authors
Gottschalk, I.
Year of publication
2018
Published in
International Journal of Retail & Distribution Management
Band/Volume
46/6
ISBN / ISSN / eISSN
0959-0552
DOI
10.1108/IJRDM-04-2017-0085
Page (from - to)
530-544
Abstract

The purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that pre-informing about the scenting measure, the particular environment in which the scenting takes place and the disposition of persuasion knowledge are necessary variables to be considered for achieving positive evaluations

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