Consumer evaluation of ambient scent: The impact of pre-information, environment, and persuasion knowledge

Publication Type: Journal contribution (peer reviewed)
Authors: Gottschalk, I.
Year of publication: 2018
Published in: International Journal of Retail & Distribution Management
Band/Volume: 46/6
ISBN / ISSN / eISSN: 0959-0552
DOI: 10.1108/IJRDM-04-2017-0085
Page (from - to): 530-544

Abstract

The purpose of this paper is to broaden the list of boundary factors which impact consumer evaluation of ambient scenting. More specifically, this study aims at demonstrating that pre-informing about the scenting measure, the particular environment in which the scenting takes place and the disposition of persuasion knowledge are necessary variables to be considered for achieving positive evaluations

Involved persons

Prof. Dr. oec. Ingrid Gottschalk

Involved institutions

Institute of Health Care & Public Management
Household and Consumer Economics