Prof. Dr. Ingrid Gottschalk

Chair for Household and Consumer Economics

Consultation hours

On request.

Vita

since 2014	apl. professor at the University of Hohenheim
2005-2017	Lecturer for Economics of Culture at the institute for Culturemanagement of the University of education Ludwigsburg
since 2000	Private lecturer at the University of Hohenheim
2000	Venia Legendi for Consumer Behaviour and Consumer Policy at the University of Hohenheim
1978	Doctorate at the University of Hohenheim; Dr. oec.
1973	Economics at the University Hamburg, Diploma-Economist

Member of advisory boards

Member of advisory board of consumer protection agency Baden- Württemberg e.V.
Member of board of trustees Kunststiftung Baden- Württemberg GmbHg (2001-2018)

Lectures

Bachelorseminar:

Profile Seminar on Health Behaviour

Masterseminar:

Consumer Behavior & Health: Impacting health behavior through sensory marketing

Research interests

Consumer Economics
Consumer Behaviour
Consumer Policy
Consumer Economics and Marketing
Economics of Art and Culture
Health Economics

Selected publications

	Gottschalk, I. (2018). Consumer evaluation of ambient scent. The Impact of pre-information, environment, and persuasion knowledge. International Journal of Retail & Distribution Management, 46(6), 530-544.
	Gottschalk, I.(2017). Kulturökonomik. In: A. Klein (Hrsg.). Kompendium Kulturmanagement. Handbuch für Studium und Praxis. 4. Auflage, S. 249-278. München: Vahlen.
	Gottschalk, I. (2016). Kulturökonomik. Probleme, Fragestellungen und Antworten, 2., aktualisierte Auflage. Wiesbaden: Springer VS
	Gottschalk, I./Kirn, S. (2013). "Cloud computing as a tool for enhancing ecological goals?", Business & Information Systems Engeneering (BISE), 55(5): 299-313.
	Gottschalk, I./Leistner, T. (2013). "Consumer reactions to the availability of organic food in discount supermarkets", International Journal of Consumer Studies, 37(2): 136–142.
	Gottschalk, I./Schneiderhan, B. (2011). "Verbraucherinformationsgesetz: Kenntnisse, Erwartungen und Konsequenzen", Hauswirtschaft und Wissenschaft 1/2011, 34-41.
	Gottschalk, I. (2007). "Der kühle Denker - Homo oeconomicus: Grundlagen des ökonomischen Verhaltensmodells". In: Economag, 1.
	Gottschalk, I. (2007). "Werbekompetenz im Kindergarten", Merz, medien+erziehung, 51(3), 59-65.
	Gottschalk, I. (2001). "Meritorische Güter und Konsumentensouveränität – Aktualität einer konfliktreichen Beziehung.", Jahrbuch für Wirtschaftswissenschaften, 52(2), 152-170.
	Gottschalk, I. (2001). Ökologische Verbraucherinformation. Grundlagen, Methoden und Wirkungschancen. Habilitationsschrift. Berlin: Duncker & Humblot.
	All publications