Perceived risk as a hint for better consumer information and better products: Some new applications of an old concept
- Publication Type
- Journal contribution
- Authors
- Gottschalk, I. / Dedler, K. / Grunert, K.
- Year of publication
- 1981
- Published in
- K.B. Monroe (Hrsg.). Advances in Consumer Research. Chicago: Association for Consumer Research
- Band/Volume
- Vol.8/
- Page (from - to)
- S.391-397