Kauf- und Konsumverhalten
- Publication Type
- Book chapter
- Authors
- Reisch, L. / Scherhorn, G.
- Year of publication
- 2005
- Published in
- Wirtschaftspsychologie
- Editor
- Dieter Frey, Lutz von Rosenstiel & Carl Graf Hoyos
- Pubisher
- Beltz , Weinheim
- Page (from - to)
- 180-187